Dr. Iin Mayasari, M.M., M.Si

– Marketing Management – Joined in Paramadina, since 2001

Pendidikan Formal: 1997: Bachelor Degree (SPd.), International Relationship, Faculty of Social and Political Science, University of Gadjah Mada, Yogyakarta, Indonesia. 1999: Bachelor Degree (SPd.), English Language Program, Language Faculty, University of Sanata Dharma Yogyakarta, Indonesia. 2001: Magister Degree (MM), Management Program, University of Gadjah Mada in Marketing, Yogyakarta, Indonesia 2001: Master Degree (MSi), Management Program, University of Gadjah Mada in Marketing, Yogyakarta, Indonesia. 2007: Doctor of Philosophy (PhD), Management Program in Marketing, University of Gadjah Mada, Yogyakarta, Indonesia

1. Branding 2. Marketing 3. Consumer Behavior 4. Business Sustainability 5. Partnership/Engagement Profil Google Scholar: https://scholar.google.co.id/citations?user=5jKf5AQAAAAJ&hl=en Profil SINTA: https://sinta.kemdikbud.go.id/authors/profile/6001447 ORCHID ID: 0000-0002-9196-4467 SCOPUS ID: 57223117659